Word: seltzers
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...restaurant and dined." And a few sentences later, on Sartre: "A feeling of nausea swept over him as he contemplated the implications of his action. This was an existential nausea, caused by his intense awareness of the contingency of life, and could not be relieved with an ordinary Alka-Seltzer. What was required was an Existential Alka-Seltzer--a product sold in many Left Bank drugstores...
Bigger shoots from Seltzer...
Whether they are pushing Perrier, Poland Spring or 20 plain, the highly competitive purveyors of bottled water rarely miss a trick. Now A.J. Canfield Co. has a new client for its bottled Natural Seltzer Water. Reads the back of the label: "An excellent water for all house-plants." In a chorus of ads on Midwestern television and radio stations, Canfield proclaims the wonders of Natural Seltzer when administered to a patient like that limping rubber tree in the corner. Rhapsodizes Vice President Alan Canfield Jr.: "When you water plants with our product, you're giving them food...
Carbon dioxide is a raw material for plant growth, and Canfield contends that sprinkling household vegetation with his Natural Seltzer can produce shoots up to 50% larger than those watered from the tap. He recommends the Seltzer treatment about three times a month and sternly warns against using club soda or other effervescent mixers on a favored philodendron. The reason: the other soft drinks contain salt, which in excessive amounts could harm potted pets...
Though scientific evidence to support Canfield's claims is scant, plant pamperers seem to believe them. At the 10,000 stores in six Midwestern states where Natural Seltzer is sold, sales have grown 40% since the pop-for-plants campaign began. One Glenwood, Ill., woman is so enthusiastic about Natural Seltzer that she wrote asking where she could buy the water in 55-gal. drums. The firm is considering a slightly larger-size bottle, but nothing quite that...