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Word: seltzers (lookup in dictionary) (lookup stats)
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...Washington (e.t.a.: 9:50 p.m.) and toddle over to the French embassy for the last three courses and a final salute to 1977. "It will be a first in the history of the world," say the promoters, "ranking with Lindbergh or Earhart." All for only $4,850, Alka-Seltzer not included...

Author: /time Magazine | Title: World: Happy, Happy, Happy | 11/15/1976 | See Source »

...heights Catskillian. Surely if one had the chance to show a class of Martians any ten American comedies, this would be included in the green syllabus because, as Alex Haley might point out, of its roots. Like tumescent udders (ech!) Mel Brooks's toors hang, full of borscht and seltzer while the crazed milkmaids Mostel, Wilder, Dick Shawn and Kenneth Mars squeeze and squeeze and squeeze. So much of the American comic strain flows through this film that it makes a pallid commentary like Bob Fosse's Lenny a misrepresentation. That movie tried to deal with other, broader things...

Author: By Jonathan Zeitlin, | Title: FILM | 10/14/1976 | See Source »

...Madison Avenue would never end. For almost a decade, openhanded corporate clients threw dollars around like confetti to promote their products. Advertising agencies grew fat; creativity was in full flower. The most sought-after agencies turned out bright, playful ads designed to put consumers in a happy mood: Alka Seltzer's "Try it, you'll like it"; Lay's potato chips' "Bet you can't eat just one"; Noxzema shaving cream's "Take it off, take...

Author: /time Magazine | Title: ADVERTISING: Back to the Hard Sell for a Lean Industry | 4/12/1976 | See Source »

...nothing but the plain old hard sell. It is exemplified by Foote Cone's loud "Shout it Out" commercials for a stain remover and the "Plop, plop, fizz, fizz, oh what a relief it is" jingles created by Wells, Rich Greene's President Charlie Moss for Alka Seltzer-a far cry from the entertaining commercials the same agency turned out for the same product a few years...

Author: /time Magazine | Title: ADVERTISING: Back to the Hard Sell for a Lean Industry | 4/12/1976 | See Source »

...students hope that Knock Knock has a long run, but they miss having Seltzer at Princeton full time. For one thing, the bachelor professor now has little time to uphold his reputation as the best chef on campus. He has been forced to cut back on the Indian and Szechuan Chinese dinners he cooks for his students. But what students miss most are his classroom dramatics. Says Sophomore Chad Restum: "Dan can do a reading involving three characters and never make a mistake with the different voices." The day when Seltzer is back performing at the podium may come none...

Author: /time Magazine | Title: Education: The Scholarly Thespian | 4/5/1976 | See Source »

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