Word: selvaggio
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...black lacquer and mirror trim, a meal may include samplings of tiny clams in a garlicky tomato broth, tagliatelle in a meat and porcini sauce, chunks of snowy fish steamed with vegetables, duck breast rolled around a pureed olive "caviar." It is in relaxed contrast to Owner Piero Selvaggio's pricey, well-established Valentino...
...Boss? may be a glorified infomercial, but it's also a fascinating dip into the service economy, with all its margin pressures and enforced hilarity. John Selvaggio, president of discount airline Song, has to wear a name tag with the moniker "Jammin' John" when he works the gate. Nicknames, the narrator tells us, are mandatory at Song, at which "they've banned grumpiness and attitude!" The screen flashes factoids (the average bed change takes 7 min.), and we learn lingo like "the 10-and-5 rule" (you look at hotel guests when they're 10 ft. away and greet them...
...have failed. United and Delta are trying again, a sign that they realize their financial problems will not be solved simply by getting over the post-9/11 travel slump and the recent recession. "We know which way the industry is going--towards quality, low-cost carriers," says John Selvaggio, the head of Song. "We had to play both defense and offense." Song's fares are competitive, the TV and music offerings that the company is installing on board are enticing, and the flight attendants have apparently been encouraged to shed the stoic professionalism of mainline Delta Air Lines...
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