Word: selznicks
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Dates: during 1940-1949
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Flossy's skillful board has guided her up the ladder from movie-magazine interviews ("with male stars only") to feature writing on Hearst's New York Journal-American to a publicity stint for Duel in the Sun (Selznick dubbed her "The Personality"), finally to radio...
There were too many horrible examples of money-losing pictures. Despite Ginger Rogers, Universal -International's The Magnificent Doll was having trouble getting into some first-run theaters. Only blitz tactics by razor-sharp David O. Selznick saved his Duel in the Sun from losing the box-office battle. To combat the panning of Duel by critics, Selznick shrewdly ran Duel simultaneously in several theaters in selected cities. Thus he cashed in before adverse comment could get around. Hollywood guessed that Duel's box-office gross is over $7,000,000, half of what Selznick needs to break...
Quick Shooting. One man notably tuned to the trend was RKO's new production boss, 41-year-old Dore Senary, up from writing ranks and a stint as producer for Selznick. Despite all the worry over high costs, he had demonstrated that pictures could still be made cheaply. His newest picture. Crossfire, was produced in only 24 shooting days at a cost of only...
...house lights come up, and above the hubbub in the aisles one can hear a spectral voice pronounced in awe-filled tones, "The overture...Duel in the Sun..." And thus begins David O. Selznick's nine-million dollar horse opera. Of this pile of cash a very substantial share has been invested in what has been perhaps the most immense hoopla campaign since Thomas A. Edison invented the motion picture. Such an unparalelled barrage of publicity has been such a long stretch of time that quite a sizable fraction of the population already is intent upon seeing the picture...
Producer David O. Selznick, whose outdoors extravaganza, Duel in the Sun, had shocked moralists of several faiths, tinkered busily here & there, finally won from the Catholic Legion of Decency a "B" rating-meaning that the picture is now considered bad only in spots. Number of spots pared out: 46. But the costly, sure-fire Duel, Selznick assured the world, was practically as long as ever, and "its dramatic values and integrity have not suffered in the least...