Word: selznicks
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Dates: during 1940-1949
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...David O. Selznick was bombarding U.S. cinemaddicts with ads about a movie they would not see for some five months, based on a book that few had read, about a subject (the Wild West) ordinarily reserved for B or C pictures. Reason for the early build-up of Duel in the Sun: to help pay the most colossal production-promotion costs in cinema history ($5,069,000 to date...
...Selznick's dizzy, gee-whiz advance publicity campaign is spearheaded by Anita ("The Face") Colby (TIME, Jan. 8,1945), and three other I.Q. glamor girls who know how to win friends and influence editors. The girls are already on the road, whooping up the picture's merits and trumpeting the number of Gone With the Wind records already shattered. Some of them: shooting time, eight months and three weeks, about a month more than Selznick's GWTW; extras and bit players, 3,000; nine stars, including Joseph Gotten, Gregory Peck, Walter Huston, Lillian Gish and Jennifer (Bernadette...
Anita ("The Face") Colby, ex-Cover Girl No. 1, was named "the most beautiful woman in America." Picker: publicity-wise Harry Conover, Manhattan model-peddler. Also named: 1) Cinemactress Maureen O'Hara, "the perfect-feature girl;" 2) Ingrid Bergman (who acts for David Selznick, who employs Miss Colby as adviser), "the prettiest woman on the screen...
Hardest hit by the deal were David O. Selznick and United Artists, who up to last week seemed to have the inside track on Rank. United Artists still had distribution rights to eight Rank pictures, including Caesar and Cleopatra, one of the most expensive pictures ($5,000,000) ever made. But from now on, United World gets first pick of all Rank pictures, regardless of what other dickering Rank may do with Selznick or any other U.S. firm...
...trouble started in the rush of her first success when Dark Victory and Wuthering Heights made it clear that she would soon become a major star. David Selznick wanted her for the title role in Hitchcock's smash Rebecca, but she turned it down. She was under contract to Warner for half of each year; if she worked for Selznick, he would own the other half. She preferred to spend it with her husband, in Ireland. That sort of independence is neither admired nor understood in Hollywood. It didn't exactly enhance her stock, either, when she returned...