Word: semanticist
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Dates: during 1950-1959
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...picture tube is accused of many things, but rarely of being a revolutionary force. But that is precisely what it is, holds San Francisco State College's Samuel I. Hayakawa (Language in Action), a leading general semanticist. The most dramatic way in which TV has worked for social change, Hayakawa last week told the Westinghouse Broadcasting Co.'s conference on public service programing, is shown by the problem of integration...
Died. Charles Kay-Ogden, 68, British editor and semanticist, originator of "Basic English," a functional body of only 850 words, which he believed were enough for all ordinary communication; in London...
...former victim of IFD (Idealization-Frustration-Demoralization) and a former student of Semanticist S. I. Hayakawa, allow me to offer a ... realistic bravo for your article [July 12] expressing his thoughts on popular song lyrics ... It may help offset the frustration and demoralization that are so prevalent these days due to our willingness to rear another generation on word symbolism...
...deeply saddened by this phenomenon is University of Chicago Semanticist S. I. (for Samuel Ichiyé) Hayakawa. A small, vigorous Japanese-Canadian of 47, Vancouver-born Dr. Hayakawa is editor of the quarterly, ETC.: A Review of General Semantics, writes books and magazine pieces, and is a devoted jazz fan. Word Man Hayakawa finds the lyrics of most popular songs unspeakably bad. Says he: "The words of true jazz songs, especially the Negro blues, tend to be highly realistic and unsentimental in their statements about life. The words of popular songs . . . pretty much the product of white songwriters for white...
...summer conference on general semantics at St. Louis, Hayakawa organized his antipathy to pop lyrics into a thesis based on what a fellow semanticist has labeled "the IFD disease." IFD, explained Hayakawa, is a "triple-threat semantic disorder" of Idealization (the making of impossibly ideal demands on life), which leads to Frustration (when Idealization's demands are not met), which in turn leads to Demoralization, Tin Pan Alley, says Hayakawa, breeds IFD germs as Jersey swamps breed mosquitoes. "First, there is an enormous amount of idealization, the creation of a wishful dream girl or dream boy, the fleshly counterpart...