Word: semanticist
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Fitting Machines. The A.D.D.L. was born a month ago when a want ad by angry San Francisco Organizer Carl V. May rallied a band of bitter anti-digit men, including famed Semanticist S. I. Hayakawa of San Francisco State College. Soon San Francisco lapels were sprouting A.D.D.L. buttons. Polling its readers, the San Francisco Chronicle reported that two-thirds of the ballots were opposed to all-number dialing. Said Hayakawa: "These people are systematically trying to destroy the use of memory. They tell you to 'write it down,' not memorize it. Try writing a telephone number down...
...bury us." So laments Draper Daniels, executive committee chairman of Chicago's Leo Burnett, Inc.-and a lot of others in the $12 billion-a-year U.S. advertising business agree with him. Lately there has been a new flare-up of criticism of the adman and his trade. Semanticist S. I. Hayakawa damns advertising as "venal poetry," and Historian Arnold Toynbee contends that it is the unholy idol of materialism (TIME, Sept. 22). Some of the most articulate critics occupy influential jobs in Government, from U.S. Ambassador to India John Kenneth (The Affluent Society) Galbraith to Federal Communications Commission...
...drama students, a $2,000,000 science building, the championship football team of the Far Western Conference and 300 foreign students. S.F. teaches everything from engineering to skindiving. Most impressive feature: a topflight creative writing department including Novelist Walter van Tilburg (The Oxbow Incident) Clark. Another noted facultyman: Semanticist S. I. Hayakawa...
...Defense Thomas Gates, Devon (Philadelphia); Secretary of the Treasury Robert Anderson, Greenwich, Conn. (New York); Artist Andrew Wyeth, Chadds Ford (Philadelphia); Westinghouse Electric Corp. Chairman Gwilym Price, Carnegie (Pittsburgh); United Steelworkers President David McDonald, Mt. Lebanon (Pittsburgh); National Council of Churches President Edwin Dahlberg, University City (St. Louis); Semanticist S. I. Hayakawa, Mill Valley (San Francisco); Boeing Airplane Co. President William Allen, The Highlands (Seattle); Supreme Court Associate Justice Hugo Black, Alexandria (Washington...
...KQED gets one-third of its total income of about $350,000 yearly. The secret is San Francisco's abundant talent. From two dozen nearby colleges and universities have come famed performers: Nobel Prizewinning Chemists Glenn T. Seaborg and Linus Pauling, Nuclear Physicist Edward Teller, Chemist Joel Hildebrand, Semanticist S. I. Hayakawa, Zen Master Alan Watts. Started on a shoestring six years ago (TIME, June 16, 1956), KQED has been able to turn out 19 talent-laden series, which were promptly snapped up by its hungry sister stations...