Word: semanticist
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Semantics (defined as "the science of meanings") has been criticized principally because its theoreticians have made such sweeping claims for it as a social cureall, and because books about it are hard to read. Semanticist Chase makes his claims as sweeping as any, but his book is easy reading. "A brief grounding in semantics," he vouches, "besides making philosophy unreadable, makes unreadable most political speeches, classical economic theory, after-dinner oratory, diplomatic notes, newspaper editorials, treatises on pedagogics and education, expert financial comment, dissertations on money and credit . . . Great Thoughts from Great Thinkers in general...
...with the erubescent qualities of certain tabloids in mind, we hope that Funk and Wagnalls have at last arrived at the proper analysis of Crimson when they say: "To make or become crimson, redden, blush." We are confident, however, of the accuracy of the following definition, which a prominent semanticist has assured us will fit any Harvard publication, "deep red tinged with blue." --The Radcliffe News...