Word: semisoft
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Dates: during 1926-1926
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John B. Bolton, expert in fabrics, invented the cloth out of which semisoft collars are made. Then there was John M. Van Heusen, who vainly tried to sell the material to collar manufacturers until one day he talked to Isaac ("Iky") Phillips, a shirt manufacturer. Mr. Phillips arranged to give Mr. Van Heusen a royalty and had his Phillips, Jones Co. make up a job lot of the new collars...
...fashion in men's wear was thereby established. The mark of the businessman, the sign of his dignity, had been the stiff collar. Now the semisoft collar took its place on half the necks of the U. S. It was comfortable, and wives could launder it themselves...
...collar manufacturers whom Mr. Van Heusen had solicited were surprised at this quick sweep to popularity. So, no laggards, they at once produced semisoft collars of goods like the Van Heusen material. He sued them for infringement of patents and got $3,000,000 upon compromise. John B. Bolton expected to receive 30% of this sum for his work on the fabric. He got nothing, sued. Last week there was another compromise, whereby Mr. Bolton received more than $1,000,000 from Mr. Van Heusen...