Word: semon
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Dates: during 1960-1969
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Showing the new Chevrolets to the press last week, General Motors Vice President Semon Knudsen tossed off the prediction that 1963 will be a 7,000,000-car year. When asked why he was so much more optimistic than Ford Division Chief Lee lacocca, who figures that sales will cool down from this year's anticipated 6,800,000 by half a million or so; "Bunky" Knudsen purred: "I think Lee has made his prediction in line with his product, and I am making mine in line with my product." Ford spokesmen quickly shot back that the official predictions...
...golden boys are Edward N. Cole, 52, and Semon ("Bunky") Knudsen, 49. Cole (TIME cover. Oct. 5, 1959), who piloted Chevy and fathered the fast-selling Corvair and Chevy II before recently becoming group vice president for all car and truck divisions, can take much credit for the fact that Chevy alone has captured 33% of the market. Vice President Knudsen, who was Pontiac boss before he succeeded Cole as Chevy chief, was the man who souped up the Pontiac styling and is now seeing the new Chevy II compact selling briskly without eating into sales of the regular Chevy...
...SEMON E. ("Bunky") KNUDSEN, 49, son of late G.M. President William S. Knudsen, and previously vice president and general manager of the Pontiac division, shifted into Cole's job at Chevrolet -one that his father held for nine years...