Word: semon
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Dates: during 1980-1989
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Ford could afford to play high-stakes games, and he had fun doing it. He stunned the automobile world in 1968, when he offered the presidency of Ford to Semon ("Bunkie") Knudsen, then a top executive at General Motors. Ford rented an Oldsmobile and drove to Knudsen's house to offer him the job. Within 19 months, though, Ford fired Knudsen, who had made the error of trying to get too chummy with the boss. One mistake: he constantly barged into Ford's office without knocking...
There are serious doubts in the auto industry, though, that the DMC-12 will turn into a collector's item, like the Cord or the Edsel. One such skeptic is Semon ("Bunkie") Knudsen, retired president of Ford Motor Co. and mentor of De Lorean when both were at GM. Says he: "Usually you have to have cars built in really small quantities to be collector's items, perhaps 700 or less...