Word: semon
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...twelve-cylinder excitement in the voices of Detroit's automakers was un mistakable. American Motors President Roy Abernethy predicted "a whale of a good quarter." Visiting Washington, D.C., G.M. Vice President and Chevrolet General Manager Semon E. Knudsen described sales so far in 1963 as nothing less than "a boom." predicted that the year would turn out to be Chevy's greatest. In Los Angeles, Ford Vice President Lee A. Iacocca anticipated that the boom would last not one year but five, heralded the beginning of "one of the most exciting eras in the history of the automobile...
Showing the new Chevrolets to the press last week, General Motors Vice President Semon Knudsen tossed off the prediction that 1963 will be a 7,000,000-car year. When asked why he was so much more optimistic than Ford Division Chief Lee lacocca, who figures that sales will cool down from this year's anticipated 6,800,000 by half a million or so; "Bunky" Knudsen purred: "I think Lee has made his prediction in line with his product, and I am making mine in line with my product." Ford spokesmen quickly shot back that the official predictions...
...golden boys are Edward N. Cole, 52, and Semon ("Bunky") Knudsen, 49. Cole (TIME cover. Oct. 5, 1959), who piloted Chevy and fathered the fast-selling Corvair and Chevy II before recently becoming group vice president for all car and truck divisions, can take much credit for the fact that Chevy alone has captured 33% of the market. Vice President Knudsen, who was Pontiac boss before he succeeded Cole as Chevy chief, was the man who souped up the Pontiac styling and is now seeing the new Chevy II compact selling briskly without eating into sales of the regular Chevy...
...SEMON E. ("Bunky") KNUDSEN, 49, son of late G.M. President William S. Knudsen, and previously vice president and general manager of the Pontiac division, shifted into Cole's job at Chevrolet -one that his father held for nine years...
...William S. Knudsen, a Danish immigrant bicyclemaker turned automan, was the one who lit the fuse under Chevrolet and sent it out ahead of Ford as the most popular U.S. car. His reward was the presidency of General Motors. Three years ago, Big Bill Knudsen's son, Semon Emil Knudsen, took on a similar job: he was made boss of G.M.'s sputtering Pontiac division, thus became, at 43, G.M.'s youngest auto-di-vision boss. Pontiac was the weakest of all the auto divisions, languishing in sixth place in overall U.S. car sales. Last week "Bunky...