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...financial value as a business. That is why marketers are fooling around with MySpace and Facebook, so far with very little success. They will turn to Twitter because its annual user growth rate will probably hit 1,000%. But how does a marketer reach people who do nothing but send tiny 140-character messages into cyberspace? Trying to put a square peg into Twitter won't work, but a lot of capital will be wasted in proving that Twitter is a bad fit for advertising...
Silver Spring is by far the smallest player in the Energy Smart Miami initiative, but its contributions are key. The Silicon Valley startup will supply the software that will make the smart grid smart, using the open technology platform Internet Protocol to send data through the system. Although using an open platform has made some experts concerned about the security of a smart grid, Lang points out that his company's software will make it easier to adapt the grid to new technologies - smart appliances, plug-in cars - that might arise down the road. "This is going...
...encountered in his time at Harvard. And while a few students admitted they had hoped for a “celebrity” after Secretary of Energy Steven Chu was announced as the Commencement keynote speaker, others said they were happy to have Kagan give them a final send-off. “She’s a good speaker,” said third-year Law School student Stephanie M. Early. “It’s a nice way to recognize her, and I’ll be glad to hear her speak...
...Indies to the eager markets of the West. Today, about 40% of the world's trade passes through the strait on 50,000 vessels that ply its waters every year. Oil from the Persian Gulf flows east to China and Asia's other voracious economies, which in turn send back manufactured goods to the Middle East and Suez Canal...
...thinking is this: you send the magazine to your selected 110,000 rich folks (chosen, more or less, by zip code and whether they have at least $1 million equity in their home as well as a minimum net worth of $2 million). Those prospective readers are so psyched about the wealth-management advice they get in their free bimonthly that they tell their rich but less-favorably-zip-coded friends, who then plunk down the $20 at a newsstand. "If there's six degrees of separation between all of us, there's about one degree of separation between high...