Word: senders
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...Sunday Times of London, he was not primarily a critic. He was always being something less or something more: a gossip, an anecdotist or, more often, an essayist. Here he is, taking off from the Gide-Paul Valery letters: "Letters are most alive when freshly delivered in the sender's handwriting, something perishes when they are typed, more when they are printed, most of all when they are translated. Finally we are left with a well-pressed flower from the original blossom, a silent film of a lifelong tennis match without the sound of the rallies, the oaths...
...from David Young, an Ehrlichman assistant on detached service from Henry Kissinger's Nation al Security Council staff. Young telephoned William B. Macomber Jr., then a Deputy Under Secretary of State. Macomber granted Hunt full access to the most secret "back -channel" communications (meaning only the addressee and sender should see them) between the State Department and its embassy in Saigon for a period in 1963. Hunt copied 240 of these classified cables...
Hallmark, American Greetings, Norcross and other card companies know precisely what they are doing. With the help of market research and psychological expertise, they have isolated no fewer than 3,000 "sending situations," that define the basic religious and emotional needs of both sender and recipient. One card, for example, is designed to calm the nervous traveler with best wishes "from takeoff till landing." Another transmits to a permanent invalid "loving thoughts of you"−tactfully avoiding the conventional "get well quick." CONGRATULATIONS ON YOUR NEW PAD, says a card for blacks, THERE GOES THE NEIGHBORHOOD...
...raised by 14 California publishers. They challenged the 1967 federal anti-pandering law, which empowers any citizen to cut off the flow of mailed ads that he personally considers "erotically arousing or sexually provocative." The recipient simply notifies the Post Office, which then orders his name removed from the sender's mailing lists...
Last week, finally, the Administration had a willing and able recruit. Though an official acceptance was not yet in hand, the firm word at the White House was that the new sender of greetings would be Charles DiBona, of Alexandria, Va., president of the Center for Naval Analyses. The center is a 450-man think tank operated by the University of Rochester and supported by Pentagon research funds...