Word: sendoff
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Dates: during 1960-1969
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...slightly shell-shocked from the force of a direct hit. As unassuming as his play, Long, a father of two, admits he was even less prepared for a flop: "I wouldn't have dared to go home to Los Angeles. The children-they give you such a sendoff-you hate to sneak back tarred and feathered." A longtime TV writer, Long joshes about his labor pains with Never Too Late: "Eight weeks to write, six years to retype." He got the idea for the play watching "a pretty, grey-haired woman walking down Wilshire Boulevard. She had the only...
Mattel gives much of the credit to saturation selling on TV. In 1955, Mattel, still a fledgling firm with annual sales of only $6,000,000, decided to move into toy burp guns. Anxious to give the new product a big advertising sendoff, the Handlers nervously agreed to sponsor Walt Disney's Mickey Mouse Club show for a year, at a cost of $500,000. Recalls Ralph Carson of Los Angeles' Carson-Roberts ad agency, which handles the Mattel account: "We were on the air six times and nothing happened. Then the Mattel people came back from...
...that the void had been filled. Turning themselves into a board of trustees for a new Museum of Early American Folk Arts, they acquired and will soon occupy quarters on West 53rd Street, near the Whitney Museum of American Art and the Museum of Modern Art. In a dramatic sendoff, the new museum also opened a choice first exhibition in the Exhibit Center of the TIME & LIFE Building, two blocks away. If there was one fault with the show, it was this: it would be hard...
...press conference. President Kennedy gave his new ambassador a ringing sendoff: "I've worked very intimately with him for the last year and a half because he's been a head of the so-called task force on Berlin, and has participated in all the ambassadorial meetings. So that he goes to the Soviet Union with complete knowledge of the Government's policy and also with my complete confidence...
...Bjorklund announced his scheme on television, gave his program a sendoff by plunging a hypodermic needle into his own arm. The odds are heavily against Dr. Bjorklund's clinical trials, as they have been against those tried by scores of other cancer researchers. But against such a scourge as cancer, the possible payoff is proportionate to the odds...