Word: sendoff
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Dates: during 1980-1989
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When Sir James Goldsmith launched his weekly newsmagazine Now! 19 months ago, he gave it a rousing sendoff. The pugnacious French-British entrepreneur spent more than $ 1 million on promotion, and the initial pressrun of 416,000 copies was a sellout. With the London Sunday Times and its glossy magazine shut down by a labor dispute, upscale advertisers flocked to the new publication. Start-up costs were high ($5.4 million), but the brash publisher was undeterred. Said Sir James: "If it has the feeling of life in it, I will keep it going, even with losses...
...laugh, always joking, making up nicknames for people. I called him Big Chief." There is wordless comment in the fact that musicians from not only Society Jazz but several other bands (Olympia, Tuxedo) have turned out to make sure that one of their own gets a fitting sendoff...
...television sets, watching NBC'S coverage of the Moscow Olympics. The figures were dazzling: 1,210 commercial minutes spread over 152% hours of programming, advertising revenues of $170 million. What is more, a promotional blitz during the Games could give the network's fall lineup a rousing sendoff. Surveying his prospects a year ago, NBC President Fred Silverman predicted that the network would be in a "leadership position by Christmas...
...history of seizures or blackouts. Only then is he led to a private cubicle to begin the treatment. At Manhattan's Tranquility Tanks, this involves an eight-point countdown that includes a shower (herbal soap and shampoo), entering the tank ("Have a wonderful float") and a cryptic sendoff: "Stay with your experience, come out easy and let the water drain off the back of your head...