Word: sendoff
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Pajama Party. Trained at Xuanmai, a base near Hanoi, the infiltrators are given a big sendoff party, sometimes attended by North Viet Nam's military boss (and victor of Dienbienphu), General Vo Nguyen Giap. They are trucked to the port of Vinh for staging, thence southwest to the border area, where they turn in all personal effects, including letters, which could identify them. The infiltrators exchange their equipment for guerrilla gear (such as rubber sandals, mosquito netting) and doff uniforms for the black-pajama garb of the Viet Cong...
...boss and friend, Dwight Eisenhower. There, before hundreds of newsmen and a battery of television cameras, Ike throws an arm around Lodge, extols his virtues and, without naming Goldwater, declares that what the Republican Party needs is a candidate after his own ideal of "progressive Republicanism." Despite that sendoff, Lodge still insists that he is not seeking the nomination. Rather, he says, he is in the U.S. because "I am Ambassador to Viet Nam, here to try to alert the American people to the situation in the Far East, to its well-known dangers, and also to the chances...
...Enfield also called on Dinizulu, paramount chief of the Zulus, and Dinizulu came through with 4,000 of his finest, plus a faultless selection of his most nubile maidens for a bare-breasted scene in which the Zulu warriors on the eve of battle are given the sort of sendoff that might well cause 4,000 men to lose to 130. The Zulus are cocky, freewheeling, and flamboyantly natural actors. They seem content with their basic $17 a month. They charge in sweating, shining waves with rawhide shields and high-borne spears. They all but shout to one another...
...slightly shell-shocked from the force of a direct hit. As unassuming as his play, Long, a father of two, admits he was even less prepared for a flop: "I wouldn't have dared to go home to Los Angeles. The children-they give you such a sendoff-you hate to sneak back tarred and feathered." A longtime TV writer, Long joshes about his labor pains with Never Too Late: "Eight weeks to write, six years to retype." He got the idea for the play watching "a pretty, grey-haired woman walking down Wilshire Boulevard. She had the only...
Mattel gives much of the credit to saturation selling on TV. In 1955, Mattel, still a fledgling firm with annual sales of only $6,000,000, decided to move into toy burp guns. Anxious to give the new product a big advertising sendoff, the Handlers nervously agreed to sponsor Walt Disney's Mickey Mouse Club show for a year, at a cost of $500,000. Recalls Ralph Carson of Los Angeles' Carson-Roberts ad agency, which handles the Mattel account: "We were on the air six times and nothing happened. Then the Mattel people came back from...