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...shows, movies and red-carpet events, the company is willing to pay to be in situations only if they highlight its core brand messages of health and luxury. "We wouldn't pay a lot of money if it's just sitting in front of Simon Cowell," said senior vice president of marketing Diane Kuyoomjian. I was feeling pretty healthy and luxurious until she told me, as an example, that the company turned down a scene in a movie in which the Pom Wonderful bottle would have been used as a bong. When I asked if people at the company expected...
...Ronald Reagan raked in a whopping $2 million (plus $5 million for his entourage and expenses) for a pair of 20-minute talks in Japan. Bill Clinton has amassed tens of millions on the podium--a fact that briefly imperiled his wife's nomination to be Secretary of State. Senior staffers like Henry Kissinger and presidential also-rans Al Gore and Rudy Giuliani have also parlayed political power into riches. Bob Dole, in lesser demand after getting trounced by Clinton in 1996, became a TV pitchman for everything from debit cards to erectile-dysfunction pills. Further evidence, perhaps, that...
This week our second annual 10 Ideas issue concentrates on new ways that people and thinkers are reckoning with this new economy. Senior writer Lev Grossman edited the package, starting from the premise that the ideas, as he said, "are meant to explain the world as it is, not as it used to be." In the face of economic contraction, we're rethinking things we used to take for granted. The opening piece, by Barbara Kiviat, acknowledges that in these difficult times, plain old jobs, not stocks or real estate, are our most valuable assets. Sean Gregory writes about...
...firm, or enjoy a few weeks of relaxation at home. But I’ve decided that my place (at least for now) is here—in Cambridge, surrounded by friends I care about, deeply immersed in my studies and extracurricular activities. Going abroad as a senior is simply a life choice that I cannot afford to make at this point...
...Shaikh, a Pakistan expert at London's Royal Institute of International Affairs. "These are not actions that one normally associates with an elected government that has flaunted its democratic credentials." While she rules out a coup, Shaikh believes that Zardari's latest maneuvering will "create great consternation in the senior ranks of the army." General Ashfaq Kayani made a surprise visit to Prime Minister Yousuf Raza Gilani on Wednesday to discuss the turmoil. "I suspect what might happen is an attempt by the military to orchestrate events in a way to curb or control Mr. Zardari's powers," added Shaikh...