Word: seniorcom
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...Guide www.seniors.yahoo.com) an Internet resource with advertisers and a gateway to 13 areas of popular interest, including finance, health and travel--sites 50-plus users visit most frequently. Later this year American Airlines plans to provide travel packages specifically designed for seniors on its website. Net users clicking onto SeniorCom www.senior.com can find a range of products from Hold-Up Suspenders to hearing-aid batteries. "By the end of '98," predicts marketing professor Mohan Sawhney of Northwestern University, "you'll begin to see far more targeted commerce." Sites that are community centered, he says, will eventually attract clients "that will...
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