Word: seniorities
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...Oscar voters, who are at the senior end of the demographic spectrum from the mass audience, which most movies are made for, the most convenient way to see the nominated films is on screeners at home, where The Hurt Locker plays just fine. A Lourdes miracle would be needed for the Academy geriatrics to throw away their walkers and actually go to a theater - the only place Avatar can be appreciated in all its 21st century splendor. Filmmakers rushing to the 3-D format had better learn to be satisfied with the boodle they earn at the box office...
Rival awards shows, which, like the Oscars, have for years forbidden the "winner" phrasing, were quick to notice the change. "I was surprised to hear that. It was kind of jolting," says John Leverence, a senior vice president of the Academy of Television Arts and Sciences, which gives out TV's Emmy awards. The rationale for the "award goes to ..." format is twofold: it plugs the award continuously, and it doesn't make losers feel any worse than they already do. "There's just a little bit of negative spin on saying, 'Oh yeah, this guy won this. The rest...
Europe's Foreign Minister Catherine Ashton spoke with TIME senior editor Simon Robinson and correspondent Leo Cendrowicz. Highlights...
...ones needed to make the E.U. count on the international stage. Ashton, a former British minister and European trade commissioner, has little experience in foreign affairs. "Van Rompuy and Ashton give the impression of being chosen for their limits rather than their merits," says Dominique Moïsi, senior adviser at the French Institute for International Relations. One senior European official frets that when it comes to the E.U. projecting itself, the choice of Van Rompuy and Ashton means the grouping will have to reconcile itself to five years of underperformance...
...change the way it does business. Acting as a true single bloc would bring greater influence. One of the problems in international meetings, says Jean-Pierre Lehmann, a professor of international political economy at IMD in Switzerland, is that the E.U. is "paralyzed by its members." A senior Asian official describes - with evident exasperation - how at international summits European leaders talk endlessly to each other. "They're very clubby," he says, and it isn't meant as a compliment...