Word: seniors
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Dates: during 1970-1979
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...York, a then futuristic political novel about urban pathology. After helping to cover the White House for the Tribune during the Kennedy and Johnson presidencies, Barrett in 1965 joined TIME, where he worked in the Nation section and wrote 24 cover stories. Eventually, he served as a senior editor, then became chief of the magazine's New York bureau...
Much of the credit (or blame) for this new Carter image belongs to Gerald Rafshoon, 44, the well-tailored, curly-haired, New York-born adman who has worked in every Carter campaign since 1966. After unofficially advising Carter since the Inauguration, he joined the White House's senior staff in July. As the $56,000-a-year Assistant to the President for Communications, Rafshoon has the job of improving the public's perception of his boss. He follows in the footsteps of such presidential image burnishers as Truman's Leonard Reinsch, Eisenhower's James Hagerty...
...driving people out of the house with its stale summer reruns. Perhaps most important of all, last year's string of mega-hits-Star Wars, Saturday Night Fever, Close Encounters of the Third Kind-has helped put the public back into the movie habit. Says 20th Century-Fox Senior Vice President Ashley Boone: "People are enjoying themselves. I don't know whether they are cheering for the swimmers or the sharks, but they are cheering...
...rather than 'we,' " says Larry Light, an executive vice president of BBDO, the advertising agency. "They don't buy as a family. We have to sell to them as individuals. Everybody has his or her own bar of soap and bottle of shampoo." Rena Bartos, a senior vice president at J. Walter Thompson, suggests that career couples are a prime target for a host of products, but explains, "We are still in the discovery stage as to how this market should be tapped...
...time is 1943, and the knowledge that each senior class at Dorset Academy will be graduated to war unsettles schoolboy life, an uncertain state made even less secure because the school is in financial trouble. The most perceptive masters feel a sense of unreality about the place: Is this a real school, and are we really educating boys? Or is it all a halfhearted pretense? There is a certain staginess to the place; the grounds and buildings, donated by a rich and eccentric old lady are too grand for the modest faculty and student body. In addition the donor...