Word: sensors
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Dates: during 1980-1989
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Shaving may be a mundane activity, but the razor industry takes it as seriously as a moon launch. Last week industry leader Gillette unveiled the result of a ten-year development project. Called Sensor, the new razor has twin spring-mounted blades that individually contour to the vagaries of the user's skin. The high-tech face scraper has 22 patents, 13 moving parts, platinum-hardened chromium blades, and is welded with lasers...
...Sensor is the product of Gillette's all-out effort to lure customers away from throw-away razors, which have grabbed more than 60% of shaver sales. Gillette makes such razors too, but they typically produce a thin profit margin for their manufacturers. The Boston-based company invested $200 million in Sensor technology, and will spend an additional $175 million this year to introduce the product. When it goes on sale in January, Sensor will be priced at about $3.75 for the razor and three blades. Gillette hopes to sell 15 million razors the first year and snare...
...chair of the Gillette Company, Colman M. Mockler Jr. '52, a member of the Harvard Corporation, describes the Sensor as follows: "It gives the best shave I've ever had by far. And it gives it time after time. This one's for everybody...
...course, we're not all in this facial thing together. Women won't have much use for the Sensor, so it's not really "for everybody...
...Gillette Sensor is the Harvard Yard of the razor world. It's damn pleasant, and anybody who wants to can enjoy it--and that should be enough to keep us happy for life...