Word: sentimentals
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...class through the decades; Pepsi also unveiled a similar Britney Spears ad during the Super Bowl. Ad experts say consumers like the idea of products that weather the times--it's the exception to the advertising rule that associates old with bad. In the post-9/11 era, that sentiment is growing stronger. "You're buying the same thing that someone bought in the '50s and '60s," says Breck Eisner, who directed the Burger King spot. "There's a certain comfort zone here...
...this subject to change? Absolutely. Oil may be the Arab world's daily bread, but it's also its only weapon - if, say, Arafat is killed or Israel goes too far in its incursions into Palestinian territories, popular sentiment in the already-shaky local regimes could force Arab governments to put up a show of defiance to calm their constituencies. And even the threat of an embargo could push up global prices, just as the more immediate threat of a war-related supply disruption is doing so now. And it might even have the desired effect - just as Sept...
...TIME: What is the solution? Togadiya: First, Muslims should respect Hindu sentiment. They built 30,000 mosques after breaking our temples. We are asking them to return just three. Second, secularism has to be remolded so it does not favor any one religion. And, thirdly, politicians have to stop appeasing the Muslim vote...
...TIME: And if this does not happen? Togadiya: The mood today is to punish militant Islam. Muslims are not in the mood for compromise. Until they do something to calm Hindu sentiment, things will get more and more violent. You can impose a curfew in one place, but there will be an incident somewhere else. When you control that, there will be a third place. The VHP only wants to protect Hindu society. But I fear a new path may be adopted by Hindu youths. The Hindu mood has changed...
...stands to lose the cooperation of Palestinian moderates who are willing to accept defensible borders for Israel as long as Palestinians are guaranteed self-determination and a viable, independent state. Both the Palestinian and the Israeli majorities are tired of violence and perpetual fear. Israel must capitalize on that sentiment if, as Sharon claims, “The state of Israel seeks peace...