Word: sentinel
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Dates: during 1960-1969
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...That thump on the front porch this morning," said Phyllis Wudi, a Milwaukee secretary, "was the nicest sound I've heard for eight weeks." The thump was the Milwaukee Sentinel, appearing again after an eight-week American Newspaper Guild strike. But in reality, Hearst's ailing old Sentinel (circ. 192,167) was no more. During the strike it had been sold for $3.000,000 to its independent rival, the afternoon Journal (372,276)-which promptly rushed its new buy back into print, but dropped the Sunday edition...
Although the strike was the immediate cause of Hearst's selling out, the 125-year-old Sentinel has been moribund for years. To William Randolph Hearst Jr., editor in chief of the Hearst papers, the trouble with the Sentinel was the rival Journal's economic superiority: "There was no need for an advertiser to take another paper. The Sentinel just didn't run enough advertising to make a go of it." Last year, with 16,700,000 ad lines to the Journal's 51,200,000, the Sentinel lost...
...trimming is still going on. Since the Chief's death, the Hearst organization has added only one paper (the Albany, N.Y., Knickerbocker News) while eliminating five?the last only last week, when Hearst's 125-year-old Milwaukee Sentinel (circ. 192,899), weakened by a prolonged strike, was sold to the independent Journal (370937). Scripps-Howard, too, has been forced to economize, has not added a link to the chain since...
...introduced a lupine character named Simple J. Malarkey, who looked so much like the late U.S. Senator from Wisconsin (whom Kelly called "one of the great alltime comedians") that the Orlando, Fla., Sentinel threw out Kelly's strip, and several other papers filed complaints. Again in 1958, when the furor over public school integration reached one of its peaks, Kelly set Pogo the possum to talking about "speakeasy" schoolrooms, "consegregated," "de-consegregated" and "non-un-de-consegregated" schools. One Southern paper, by judicious editing, purified the sequence for its readers, and another dropped it entirely...
Died. Arsenic H. Lacson, 49, maverick mayor of Manila (pop. 1,200,000) since 1951, a fiery reformer who became during three popularly elected terms what Philippine President Macapagal recently called a "national sentinel of public morality"; of a stroke; in Manila. Peppery Mayor Lacson-a former boxer, guerrilla fighter, lawyer, political-science professor, Congressman and newspaper columnist-cleaned up his tatterdemalion metropolis and became an acerbic presidential critic who crushed his Nacionalista Party mate, ex-President Carlos Garcia, and then started sniping at Liberal President Macapagal, whom he helped to power...