Word: sentineled
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Newspaper history is studded with examples of similar miscalculations, most recently in Milwaukee, where a strike against Hearst's sickly morning Sentinel cost the American Newspaper Guild a 320-man local. Instead of meeting Guild demands, Hearst sold the Sentinel to the Milwaukee Journal−which is non-Guild. Papers in Portland, Ore., were once organized by both craft unions and the Guild, but no more: struck in 1960, the Oregonian and the Oregon Journal promptly imported and trained non-union help. The profitable Philadelphia Record died during a 1947 Guild strike; also struck by the Guild, the Brooklyn...
...That thump on the front porch this morning," said Phyllis Wudi, a Milwaukee secretary, "was the nicest sound I've heard for eight weeks." The thump was the Milwaukee Sentinel, appearing again after an eight-week American Newspaper Guild strike. But in reality, Hearst's ailing old Sentinel (circ. 192,167) was no more. During the strike it had been sold for $3.000,000 to its independent rival, the afternoon Journal (372,276)-which promptly rushed its new buy back into print, but dropped the Sunday edition...
Although the strike was the immediate cause of Hearst's selling out, the 125-year-old Sentinel has been moribund for years. To William Randolph Hearst Jr., editor in chief of the Hearst papers, the trouble with the Sentinel was the rival Journal's economic superiority: "There was no need for an advertiser to take another paper. The Sentinel just didn't run enough advertising to make a go of it." Last year, with 16,700,000 ad lines to the Journal's 51,200,000, the Sentinel lost...
There were others who thought the Sentinel's problems were editorial. Described by one staffer as "the Hearst paper that most resembled a paper," the Sentinel tried hard to be one. But under Hearst, who bought the paper in 1924, it lost much of its independence and local voice. At the end it employed not a single fulltime editorial writer, relying instead on canned Hearst editorials sent out from New York; news-side staffers were assigned to write occasional local editorial comment on the side. A few of the striking Guildsmen will get their jobs back, although the Sentinel...
...trimming is still going on. Since the Chief's death, the Hearst organization has added only one paper (the Albany, N.Y., Knickerbocker News) while eliminating five?the last only last week, when Hearst's 125-year-old Milwaukee Sentinel (circ. 192,899), weakened by a prolonged strike, was sold to the independent Journal (370937). Scripps-Howard, too, has been forced to economize, has not added a link to the chain since...