Word: sentire
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...brands than Anglos do. But selling to them, experts warn, requires more than translating ads into Spanish. Attention must be paid to cultural and linguistic nuances. Example: the slogan "Catch That Pepsi Spirit," translated into Spanish, had an overly physical intonation. The company accordingly urged Hispanics to "Vive el Sentir de Pepsi" ("Live the Pepsi Feeling...
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