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Word: sentire (lookup in dictionary) (lookup stats)
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Usage:

...brands than Anglos do. But selling to them, experts warn, requires more than translating ads into Spanish. Attention must be paid to cultural and linguistic nuances. Example: the slogan "Catch That Pepsi Spirit," translated into Spanish, had an overly physical intonation. The company accordingly urged Hispanics to "Vive el Sentir de Pepsi" ("Live the Pepsi Feeling...

Author: /time Magazine | Title: Hispanics a Melding of Cultures | 7/8/1985 | See Source »

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