Word: sentra
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Dates: during 1980-1989
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...Portugal, a New York City consulting firm, oversaw Libbey-Owens-Ford's metamorphosis into Trinova, and suggested Consolidated Foods adopt the tastier name of Sara Lee Corp. Siegel & Gale, another New York company, persuaded United States Steel to transform itself into USX. San Francisco-based NameLab christened Nissan's Sentra car and Honda's luxury Acura model...
...Excel is certain to intensify competition among makers of small cars. The rivals include Ford's Escort (base price: $6,052), Chrysler's Omni and Horizon ($6,209), the Toyota Tercel ($5,598), the Nissan Sentra ($5,649) and the Honda Civic ($5,649). Admits one Detroit executive: "The Excel will be a formidable competitor for everybody in the low end of the market...
...their selections. Ford polled 600 consumers in shopping malls to help choose Tempo and Topaz to evoke the right image for its new compact models. The company rejected nominees like Coventry, Serval and Majestic. NameLab, a San Francisco firm, employed a computer to help christen Nissan's new Sentra. The coined word derives from sentry, which implies protection, and central, which suggests moderation...
Introduced last September, the Alliance (base price: $5,595) is the fourth leading subcompact, behind the Ford Escort, the Nissan Sentra and the Chevrolet Chevette. That is no small accomplishment, since the three leaders all have much larger dealer networks. Consumers say they like the Alliance's low cost and fuel efficiency (37 m.p.g. in town, 52 m.p.g. on the highway...