Word: sentra
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Dates: during 1983-1983
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...their selections. Ford polled 600 consumers in shopping malls to help choose Tempo and Topaz to evoke the right image for its new compact models. The company rejected nominees like Coventry, Serval and Majestic. NameLab, a San Francisco firm, employed a computer to help christen Nissan's new Sentra. The coined word derives from sentry, which implies protection, and central, which suggests moderation...
Introduced last September, the Alliance (base price: $5,595) is the fourth leading subcompact, behind the Ford Escort, the Nissan Sentra and the Chevrolet Chevette. That is no small accomplishment, since the three leaders all have much larger dealer networks. Consumers say they like the Alliance's low cost and fuel efficiency (37 m.p.g. in town, 52 m.p.g. on the highway...