Word: sephoraâ
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Dates: during 2007-2007
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While Ciafardini won't go on record with sales projections, calling this launch "quite unpredictable; it is the beginning of a new era," she is confident that the line?which for now is available in the U.S. only at Sephora???will meet a growing demand for natural yet luxurious products. "Stella McCartney has a great legitimacy in launching an organic skin-care line. Plus, the program is simple and serious, and those are two success factors for skin care." The CEO also cites the range's Ecocert label, "which is a guarantee of seriousness and honesty for the consumer...
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