Word: sephora
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...Prudential Center in nine stops. (Otherwise, you can get to Prudential by transferring to the E train at Park Street.) The “Pru” bills itself as the best shopping destination in New England, and it caters to the high-end: Saks Fifth Avenue, Sephora, and Lacoste are all located under the skylights of the complex...
...like Battery Park City and pushed developers to convert old office buildings in the financial district into apartments, a trend already under way before 9/11. More than 36,000 people now live in lower Manhattan, up 58% from 2000. Those young, affluent newcomers have attracted posh new stores like Sephora and Herms and new restaurants like Bobby Van's Steakhouse, lighting up streets that once went dark...
Private Label Sephora's brand is its most profitable. It includes bath, makeup and skin-care products. The private label emphasizes choice and mass-market prices. On Aron's visit, the brand's display boasted 83 shades of lipstick, compared with 39 at the Gemey-Maybelline stand...
Makeup Like other beauty retailers, Sephora is eager to make room for niche brands by makeup artists because they appeal to trendy customers and help set the store apart. The perfumery asks big brands to ditch their "Boeings"?oversize displays?in favor of slim, curvy ones, in an effort to boost sales per square foot...
...Store Animations Beauty companies long for the days when they ran the show: before Sephora rang up 20% of a prestigious brand's French sales and before Boots accounted for 30% of high-end beauty-product sales in Britain. So they vie for coveted weeks?before Christmas, Mother's Day and Father's Day?during which to host in-store events and conduct live product demonstrations. Staking out a corner of the store for a week allows individual companies at least some control...