Word: serentil
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...1960s, the pharmaceutical company Sandoz marketed its new tranquilizer Serentil with ads in medical journals suggesting the drug be prescribed to "the newcomer in town who can't make friends ... The woman who can't get along with her new daughter-in-law. The executive who can't accept retirement." But the FDA stopped the ads. Drugs are supposed to treat illnesses, the agency said, not the vicissitudes of living...
Lederle is only one of many established companies to make such a confession. In recent months, for instance, Sandoz Pharmaceuticals has retracted some of its claims for its trademarked tranquilizer Serentil. Marion Laboratories has acknowledged that Triten is chemically similar to at least one antihistamine. Ortho Pharmaceutical Corp. has conceded that its Ortho-Novum 1/50-21 contains no less estrogen and is in no way superior to other contraceptives with similar ingredients. All told, 15 companies, including most of the country's major drug manufacturers have publicly admitted errors in advertising 23 out of the thousands of drugs on sale...
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