Word: serialization
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Dates: during 1930-1939
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Back in 1918, when Ruth McKenney was six and her sister Eileen was five, the movie matinees of Mishawaka. Ind., were a big thing in the lives of the children of the town. They lasted all afternoon, cost only a nickel, and showed a new installment of a serial every day. Since few of the audience could read, childish riots, peanut fights, screams and free-for-alls broke out when subtitles were too long. The fun lasted until the operator switched on the lights and bawled: "Shut up, you brats, or I'll throw you all out." Ruth...
Marketed last week, at record low interest rates for industrial bonds, was a Standard Oil Co. (N. J.) $50,000,000 issue of 15-year, 2¾% debentures and a$35,000,000 issue of serial notes yielding from 1¾% to 2½%. In early bidding the debentures jumped to a premium of 99½ (formal price was 99), while the notes (priced at 100) went to a premium of ½ point. Same day Crown Cork & Seal Co., Inc., sold $10,000,000 in 4½% debentures at 99. These offerings were the first sign of life...
...Count's reaction was not surprising. In marrying Barbara Hutton, he married not only a rich chain store heiress but a character created and promulgated by modern U. S. journalism. If he had not realized it, millions of U. S. newspaper readers had. To them, Babs is a serial story, exciting, enviable, absurd, romantic, unreal...
Tommy Dorsey turned novelist and Harvard became the scene of yet another newspaper serial, as the first installment of "Love in Swingtime" appeared in the Boston Evening American last night...
Turning to radio, Kathleen auditioned herself into the lead in a nationally known domestic serial, Doc Harding's Wife. When a part opened for her in One Thing After Another, she gladly forsook the microphone...