Word: serially
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Dates: during 1960-1969
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...Guard. About 30,000 are destined for duty in the 285,000-man regular army, most of them as replacements for 20,000 "phantom troops" that Saigon discovered did not in fact exist, after the U.S. installed a data-processing system for the ARVN and gave each infantryman a serial number...
...Says G.E.: "The color sets to be modified have a blue 'fine tune' gauge above the control knob and, on the back of the set, either a serial number beginning with OA or OD or no serial-number sticker at all. Receivers that have already been modified have a red and white label pasted on the back...
Hoping to stop the phonies at the reservations counters, the airlines are offering clerks a $25 reward for each ticket they spot against a list of the stolen blanks' serial numbers-which is the only way they can be positively detected. Meanwhile the lines are spreading the word that the discount tickets are no bargain. Passengers caught with them can be arrested for using stolen property, though unwitting travelers get off easily. Last month TWA investigators caught up with two young girls who had made it to Madrid on bogus tickets they had bought in Los Angeles. Convinced that...
Wonderland is at least aptly named. It is a haven for the eternal optimist, the guy who's been down so long it looks like up to him. A mechanic from Kentucky bets on dogs with girls' names. An old man goes through a complicated rigamarole with the serial number on a dollar bill to get his number. A hairdresser's assistant visits a clairvoyant to get her bets for the week...
...than the Washburn Crosby Co., General Mills's onetime parent company, bought into a local radio station, used it to advertise its new product. The cereal was promoted by one of radio's first singing commercials ("Have you tried Wheaties?"), a pioneer coast-to-coast radio serial ("Skippy") and some of the earliest premium offers for kids anxious to be the first on their blocks with such prizes as Explorer Telescopes. Soon after the company began sponsoring "Jack Armstrong, All-American Boy" in the 1930s, Wheaties became "the breakfast of champions"-and its profitable tie-in with sports...