Word: serially
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...Abie's Irish Rose, made over into a serial, was on the radio. It had been on the air 56 times and was going strong. One of the top 20 shows on the U.S. air, it is broadcast coast to coast by 125 stations of the NBC network (Sat., 8-8:30 p.m. E.W.T.). It has listeners in some 5,000,000 homes...
Mommele, Poppele. Abie was a natural for radio when Anne Nichols persuaded Soapmaker Procter & Gamble to put it on the air last year. Playwright Nichols, who bats out the serial with the assistance of a writer named Alford Van Ronkel and the cast, hoarded her material so carefully that a year passed before she exhausted the three acts of her play. The strident squabbles continue with the newlyweds subordinated to their united families. Babies belch, actors say "oi" and "certainel," call each other "mommele," "poppele," and "schlemihlich shpalpeen...
...serial's formula is surefire. It is skill fully designed to give listeners the impression that they are eavesdropping on a typical small-town American family...
...person is jumpy, pink-cheeked, prematurely white-haired Radio Actor John Griggs, renowned in the trade for his huge professional calling cards which display old-style Police Gazette engravings and the information: "John Griggs, accurate, conscientious, and, if necessary, inspired." Griggs also plays Father Creighton in the NBC serial The Crazy Creightons (TIME...
...Chappell's conclusion: If the amount of sponsors' products sold is any indication, the daytime serial is "just about the greatest molder of attitudes, beliefs, ideas, convictions and behavior of women that we have in our society. . . ." But if the 60-odd daily soap operas hope to regain and increase their popularity, they will have to find a new formula...