Word: serially
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...Then he made the Eagle a free circulation Democratic daily. In a few months he hit on the big McCraken idea: into his morning tabloid he inserted-for paid subscribers only-a four-page section of local editorial comment, fiction, comics. His'best stunt was to run a serial or comic in the free sheet, then switch it to the paid insert. Thus he gradually converted free readers into paying subscribers...
...implied that exhibitors had brought this famine on themselves by insisting on the double-feature, by not holding over hits for longer runs. Fact remained, however, that last week, when the season should normally be well under way, Hollywood released only one Class-A picture and one old-favorite serial sequel (see below...
BLOOD ON THE MOON-Linton Wells- Houghton Mifflin ($3). Autobiography of an ex-Hearst foreign correspondent whose tales of wars, revolutions, ingenious out-wittings of the world's great clip along like an oldtime movie serial...
...informal, magazine-serial style and lack of much serious attempt at character analysis keep this work from the ranks of lasting literary worth, but it should endure as source material, as new light thrown upon the character of Wilson, who, when the occasional hero worship and sentimentality of the book is brushed aside, still looms through it as a great figure...
Then Edward, his friend and original benefactor, came to the Throne. Promptly swank Mayfair's slick-papered smartchart bi-weekly Leisure bought and ran in serial installments excerpts from his forthcoming biography, "The New King . . . Exclusive . . . Intimate Life Study ... by Hector Bolitho." The series ran for four months. Last week just about the biggest biographic surprise Mayfair has had came when a few people bought what they casually supposed was only the binding up in book form of the Leisure sketches, a friendly series of bi-weekly pieces about Edward VIII seemingly penned in deepest, sincerest admiration...