Word: serials
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Dates: during 1930-1939
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...only are the Lone Ranger and "Hi-Yo, Silver" the inspiration for the nation's No. 1 cinema serial and a comic strip in 81 daily newspapers at home and abroad, they are licensed as trade names to 53 manufacturers of everything from banks to bubble gum. So his horse will hardly be renamed. The Ranger will have to find some other way of making children pester their mothers to switch from Silvercup to Bond bread...
...while the largest earnings $30,492, went to 239 waiters including 60 in the Freshman Dining Hall. The new positions as House Athletic Secretaries, created last year, provided 25 upperclassmen with earnings of $4,350. Among its unusual placements the Office supplied the hero and villain for a pictorialized serial in a local tabloid, a man with good eyesight to inspect the life buoys which hang from various bridges in and around Boston, and the Harvard members of a combined Harvard-Radcliffe team which took part in the first trans-Atlantic spelling bee with Oxford. Among the regular summer jobs...
...Hummert mill produces 50 serial scripts a week, a total of some 6,500,000 words a year. In their Greenwich, Conn. home Frank and Anne figure out the trends of their serials four to six weeks in advance, dictate outlines to a battery of stenographers. Outline for an episode (Backstage Wife) may read something like this: "Suspecting that Cynthia Valcourt murdered Candy Dolan with Ward Ellman's gun, after Tess left the fiat, Mary, Larry and Ward rush to Tony Valcourt's penthouse to have a talk with Tony and Cynthia, having sent Tess Morgan...
...hiring dialogue writers, and not creators, the Hummerts save lots of money. Most serial writers in radio command $200 to $400 a week. For The Goldbergs, Gertrude Berg gets about $2,000. The Hummerts pay a minimum $25 per 15-minute script. Since most Hummert ghosts are glad to add caviar to bread-&-butter from other jobs, they have seldom squawked...
...scale, although most big agency production units pay a basic wage of about $25 for a 15-minute stint, rehearsals included. Featured Artists Service, Inc., the Hummert casting agency, pays a basic $12.50 but rehearsals are briefer than most and great numbers of players get fairly steady work (a serial can hold out as long as a sponsor can). But American Federation of Radio Artists (A. F. of L. affiliated) insists that this is not reason enough for half-pay. Last week A. F. R. A., having failed for a year to negotiate minimums of $15 a 15-minute program...