Word: serious
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...Earlier this month, Schmidt was ordered to stop communicating with or about Knabe, or face a fine. Two new books by ex-Stasi agents also portray the secret police as professional men upholding the law of the land. "In our intelligence work we never used methods that led to serious crimes, terror or murder," said one of the authors, Gotthold Schramm, at a press conference. Stasi victims in the audience greeted that statement with loud jeers. Germany was one of the first countries to provide public access to its communist-era secret police files - an estimated 6 million were made...
...measure. The old days of TV advertising were simpler. Based on the show's ratings, advertisers paid for a certain number of eyeballs viewing their ads. But avoidance technologies - ranging from simple remotes that make it easy for people to channel surf during ad breaks to dvrs - have raised serious questions about that old formula. "You can count eyeballs, but all that's been demonstrated is an audience has been delivered, not that it's paying attention or is tuned in," says Townsend. Of course, today's highly sophisticated TV commercials evolved from fairly humble origins. The first TV spot...
What may accelerate the trend is that some pioneering U.S. corporations, swamped by rising health-care costs, are taking a serious look at medical outsourcing. Blue Ridge Paper Products of Canton, N.C., a manufacturing company, may soon offer employees outsourcing as a health-care option. The carrot? The patient would get to pocket some of the firm's substantial savings...
...good to know that American stars such as Angelina Jolie and George Clooney are using their fame to address serious problems. Celebrities who choose to get involved in pressing social issues can raise awareness and inspire others to take positive action. Depicting Jolie as a puffy-lipped, pregnant Virgin Mary, however, was a wee bit overboard...
Perhaps if brief exposure to cigarette smoke posed serious health risks, like sarin gas, regulation would be needed to protect bystanders from accidental contact. But the alleged danger of secondhand smoke depends on sustained, long-term exposure, which limits the risk to the population of volunteers...