Word: serious
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Joanne Bradford is what Microsoft looks like when it gets serious. Bill Gates says he's committed to taking some of Google's $6.1 billion in online ad revenue, and he has named Bradford, 42, head of Microsoft's new global sales unit to do it. "I'm not afraid of anything, much less Google," says Bradford, formerly in charge of North American sales. She has already bulked up her sales staff by 100 and will soon roll out a new system to target ads. Bradford is also personally prepared for the hard road ahead: she just bought antiwrinkle cream...
There is, however, an upper limit on the degree of reform this course of action can bring about. Pulling our money from an individual corporation may have serious repercussions for that corporation. Such actions, however, generally benefit that corporation’s competitors, whose actions are frequently just as exploitative. Take, for example, the “effective” boycott of Shell in the late 1990s, which probably benefited Chevron more than anyone else...
...culture of corporate dominance is not inevitable—it is just that, in order to subvert it, one must fight it on multiple fronts. Ethical consumerism is not by itself sufficient, but that does not provide an excuse to not hold ourselves to such standards when possible (another serious deficiency of ethical consumerism is that it is primarily a luxury of the wealthy, but that is another discussion). In addition, one must simultaneously protest the current system more generally by demanding serious systematic reform at the local, national, and global levels...
...we’re ‘Blanks.’—with a period at the end,” John T. Drake ’06 says while selling his band’s wares at the Paradise Rock Club. And he’s serious. “If you must refer to us as ‘the Blanks.’ make sure that ‘the’ is in lowercase. We’re grammar Nazis.”Sheesh. Even the indie rock bands at this school are perfectionists.Hoping...
...think they're good at this thing too, even though many of them don't know the difference between a .28-gauge shotgun and an any-caliber rifle. The chief difference, of course (and the relevant one here) is that a shotgun of this modest size barely constitutes a serious weapon when loaded with birdshot of the type that Cheney used. Its hard enough for such pellets to pierce a quail's heart, let alone penetrate a man's, and the fact that one did so is a testament not to Cheney's gross negligence (that question still needs more...