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Word: seriousness (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

Designers got the message the hard way. Those urban ranks of briefcase- toting women in their boxy suits and string ties really did mean business. "For the first time, working women have voted with their pocketbooks," says Alan Millstein, publisher of the Fashion Network Report, an industry newsletter. "No serious executive female wants to look like Tina Turner when she goes to work." Millstein is among several commentators who point the finger at Women's Wear Daily Editorial Director John Fairchild, perhaps the most powerful voice in American fashion, especially among buyers, for pushing the short length too hard. Ordinarily...

Author: /time Magazine | Title: Living: A Rousing No to Mini-pulation | 4/25/1988 | See Source »

Rejecting the mini and not knowing what to invest in, many women just wore their wardrobes for another season -- with perhaps a small hike at the hem. This summer very short lengths will continue to be seen. But for fall, when most women make their serious purchases, skimpy skirts seem a poor bet. In addition to the rebuff on principle, women shunned the mini for economic reasons. "Especially since the October crash, people are more cautious," says Karen Guthrie, 30, a title-insurance company manager in Los Angeles. "Now even yuppies have budgets." In a fit of fashion passion, Susan...

Author: /time Magazine | Title: Living: A Rousing No to Mini-pulation | 4/25/1988 | See Source »

...peace to Afghanistan," but his audience looked less than convinced. As diplomats from Pakistan, Afghanistan, the U.S. and the Soviet Union gathered in Geneva's Palais des Nations last week to sign an accord that secured the withdrawal of the 115,000 Soviet troops from Afghanistan beginning May 15, serious questions remained about a pact that had been under negotiation for the past six years...

Author: /time Magazine | Title: Afghanistan Homeward Bound at Last | 4/25/1988 | See Source »

Blessed with incumbency and lack of a serious challenge from the left, Socialist President Francois Mitterrand, 71, easily captured the front runner's spot in this year's French presidential campaign. The real contest leading up to the first round of voting on April 24 was between his two conservative opponents, Premier Jacques Chirac and former Premier Raymond Barre, who were running neck and neck in the polls as recently as February. This week the campaign moves into its final phase, during which the release of new voter surveys is forbidden. The biggest news in the flurry of last-minute...

Author: /time Magazine | Title: France Shades of Le Grand Charles | 4/25/1988 | See Source »

...ready to put their faith in what appears to be scientific evidence, despite estimates that 20% of all tests performed are unnecessary. Worse, owing to sloppy laboratory work or doctors' mistakes, the results are too often wrong or misinterpreted; thus they may actually harm patients by failing to detect serious diseases or by indicating illness when none exists...

Author: /time Magazine | Title: Medicine: Going Overboard on Medical Tests | 4/25/1988 | See Source »

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