Word: seriousness
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Dates: during 1990-1999
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...have four serious, reasonable candidates," Carville said. "They don't give these things away without a fight. If anyone thinks the race is over, they're in serious trouble...
...Carried by its long fold-out handle, the iBook could be a sleek, flat fourth-grader's lunch-box. It is a laptop with a sense of humor--almost ridiculous in its rejection of more serious stereotypes of computer. Designed to live in someone's backpack, it can be handled with relative impunity. Colored like a pre-school toy, it can be considered with a modicum of flippancy and easy camaraderie...
...opinions on policy were thoughtful but she seemed unwilling or unable to confront any of the serious problems within the high commission on refugees," Yasin said of Ogata's answer to his question...
...symptom of something else. In some cases, the something else really is an illness--diabetes, for example, or some kidney disorder or an infection of the sinuses or bronchial tubes or gums. Infections can usually be cured, and if you're suffering from an incurable one or from another serious condition, bad breath is the least of your problems...
...first, St. Gen had a serious marketing problem on its hands. The term genetic engineering triggered images of Frankenstein-like scientists creating little monsters. This image was clearly not good for business. What could they do to change the public's view? At this point, their highly paid marketing consultant earned her keep. "Change the name!" she bellowed. "Call your service Organic Enhancement, and prospective parents will come running...