Word: seriousness
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...mantra for everyone - wash your hands, cough into your sleeve, stay home if you're sick - will be repeated endlessly over the coming months in ad campaigns, public-service announcements and the media. For instance, the current advice for healthy people who get a fever and cough without other serious complications, such as an inability to eat or drink or difficulty breathing, is to stay home and not visit doctors or hospitals, which may be overburdened dealing with people who are more severely sick. At the height of the spring flu outbreak, hospitals were overwhelmed by crowds, including large numbers...
...take the university approach to fundraising: direct calls, mailings and appeals to former students, local businesses and even current staff. "This approach is different from relying on the PTA booster-club mentality," says Jim Collogan, president of the National School Foundation Association. "This says, We're going to get serious, find our alumni and talk to them about how to give back." (See 10 ways your job will change in the coming decade...
...study highlights is offset by a warning bell. As the amount of money spent on direct-to-consumer antidepressant ads skyrockets, the stigma attached to the products appears to be dissipating - but more and more Americans are reporting symptoms of major depression. Access to drugs that can alleviate serious disorders is improving, but the doctors doling them out are working outside their areas of expertise - about 80% of antidepressant patients are receiving care from someone other than a psychiatrist. "These trends vividly illustrate the extent to which antidepressant treatment has gained acceptance in the United States," the authors write. Problems...
...arrested appear to be Australian citizens of Somali or Lebanese descent. An estimated 16,000 Somalis have found refuge in Australia since the beginning of their country's civil war 17 years ago. "Potentially this would have been, if it had been able to be carried out, the most serious terrorist attack on Australian soil," Federal Police Assistant Commissioner Tony Negus said. The alleged plan was to attack Holsworthy Army Barracks in Sydney's southwest...
...literally follows me everywhere. My contacts all offer me their sisters, nieces, friends, anyone they know, in a playful but actually serious manner, and casual encounters seem to be all the rage. I even get it with strangers: In a taxi yesterday, I was sitting in the front seat as we stopped to pick up a crowd of people. The driver made sure that a young female took the seat next to me (read: on top of me) and asked “¿Buena chica, no?” nodding his head furiously. He tells me I should...