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...También, but without the sex). His weapon is his wide, crooked smile. It's disarming and endearing, and as Guevara's carefree escapade turns into something far more significant, it proves an excellent tension-breaker. As his spirited friend and travel companion Granado, Rodrigo de la Serna (who's related to the real Guevara) provides the perfect foil to his shy, noble cohort. Guevara may be the heart of the film, but Granado - warm, witty and full of life - is its soul. De la Serna tackles the role of skirt-chasing, wise-cracking Granado with mischievous glee...

Author: /time Magazine | Title: On the Road to Greatness | 8/22/2004 | See Source »

...Argentinean film ?The Motorcycle Diaries,? directed by Walter Salles (an Oscar-winner for ?Central Station?) and starring the current hot boy of international cinema, Gael Garcia Bernal. It is the story of a northbound trip the young Ernesto Guevara (Garcia Bernal) and his friend Alberto Grenado (Rodrigo de la Serna) took from Argentina through Latin America on an old Norton 500 motorbike in 1952. The film was meant to show the burgeoning social awareness of the two men, one of whom became Che the guerrilla, the other a doctor in Havana. But all it proved was that a couple...

Author: /time Magazine | Title: Palms Up for Michael Moore, Thumbs Down for Bush | 5/24/2004 | See Source »

...people say, is the desire to invest. Of course, it is more than that; genuine love of art, and even a curious yearning for transcendence, fuel it as well. But does art-investment success have an upper limit? Is there a limit to demand? Economists Bruno Frey and Angel , Serna, in an excellent inquiry in the October issue of Art & Antiques, examine the case of Yo Picasso. Humana Inc. president Wendell Cherry, who bought it in 1981 for $5.83 million and sold it in 1989 for $47.85 million, got a "real net rate of return" (after commissions, insurance costs, inflation...

Author: /time Magazine | Title: Sold! The Art Market: Goes Crazy | 11/27/1989 | See Source »

...list prepared by the ranch's management included only 41 names, though USW figures indicate there are 50 to 60 employees, Serna said. According to the Stanford Daily, the USW reported last month that 49 ranch workers had signed cards in support of unionization...

Author: NO WRITER ATTRIBUTED | Title: Stanford Union Sues University | 3/7/1989 | See Source »

...least 46 employees must be working if a vote is to be held, Serna said. He added that the USW believes that the ranch is withholding some names to prevent an election from taking place, as well as denying work to more than 10 employees because of their involvement in the unionization proces...

Author: NO WRITER ATTRIBUTED | Title: Stanford Union Sues University | 3/7/1989 | See Source »

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