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When her asthmatic little boy Ernesto ("Che") Guevara grew up to be at 33 the Marxist mastermind of Fidel Castro's government in Havana, Celia de la Serna de Guevara was as proud as a mamma could be, particularly a Communist mamma. At home in Argentina, Celia has long been an all-wool Communist herself, but hampered by individualistic tendencies. She often ate with a pistol on the table, and, before she separated from Ernesto Sr.. sometimes used the weapon to threaten her husband, whose policies were only parlor pink. Somehow the leaders of Argentine Communism never...

Author: /time Magazine | Title: Argentina: Che's Red Mother | 7/14/1961 | See Source »

...orchestra and audience know why. When he arrives late, smiles and raises two fingers, everyone knows it was twins; he is one of El Paso's leading obstetricians. The El Paso Symphony has numerous Mexican players, several Cavalry officers from Fort Bliss. An Indian janitor, Chief Guadalupe Serna, a dead ringer for the brave on the buffalo nickel, plays the bull fiddle. At one time the orchestra's schedule had to be accommodated to the schedule of the Southern Pacific Railroad, because the clarinetist was a Pullman conductor. He was an absent-minded clarinetist. When the orchestra played...

Author: /time Magazine | Title: Music: El Paso Symphony | 5/5/1941 | See Source »

MOVIELAND-Ramon (Gomez de la Serna). Translated from the Spanish by Angel Flores-Macaulay...

Author: /time Magazine | Title: Books: Flame-Colored Spectacles | 4/7/1930 | See Source »

Spain has long been familiar with the name Ramon, for Author Serna, who prefers to call himself by his first name, has written more than 70 books and by his industry, versatility, publicity sense, has made himself a household word in his native land. Movleland (Cinelandia) is the first of his books to be translated for U. S. readers...

Author: /time Magazine | Title: Books: Flame-Colored Spectacles | 4/7/1930 | See Source »

...Author Serna has never visited the U. S. Born in Madrid in 1891, he still lives there, is one of the sights of the Pombo Café. He carries seven fountain pens filled with red ink. His apartment contains : a street lamp, acquired legally from Madrid's Consolidated Gas Co., a beautiful wax mannequin en deshabille, a life-size skeleton, a gibbet from which hangs the King of Bulgaria. Famed orator, he once made a speech from a trapeze (at the Circo Madrileño), from an elephant (at the Cirque d'Hiver in Paris). Says Critic Waldo...

Author: /time Magazine | Title: Books: Flame-Colored Spectacles | 4/7/1930 | See Source »

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