Word: serutan
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Dates: during 1960-1969
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...Oldest One. Like its sponsors, Geritol ("Tired blood") and Serutan ("For regularity after 35"), the Amateur Hour is part of broadcasting's Medicare generation. The oldest show on the air, it has been producing the tall corn since 1934, before most Americans now living were born. The late Major Bowes launched it on radio, and his top aide, Ted Mack, brought it to television in 1948. It is still the top-rated show in its time slot (5:30 p.m., E.D.T.), pulling 12,700,000 viewers a week. Last week, in a Methuselan milestone, its "wheel of fortune" went...
Nowhere & Serutan. The best parts of Pala-and reading about Pala-constitute an intellectual teaser in the best Huvley tradition. It is when Huxley is undertaking to describe the spiritual Himalayas of his fictional Utopias that his prose, always as smooth as yak butter, begins to smell like the same spread. To cut some of the butter, Huxley even provides a snake in his paradise, a local fascist princeling who advocates things like fast cars, Progress, Values, Oil and True Spirituality. In the end, he manages to organize a revolution against Pala's benevolent philosopher rulers, and "the work...
Huxley's Pala is at least as explorable as Herman Melville's Typee and more believable than Samuel Butler's Erewhon. But a novelist who writes about erewhon goes against his Serutan. which, as all the world knows, is nature's spelled backwards. Pie in the sky, however deep dish. is never as fascinating as the hard crust of the satirist...