Word: servane
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...AMERICAN CHALLENGE by J.J. Servan-Schreiber, translated by Ronald Steel. 291 pages. Atheneum...
Zhukov, 60, assured Europeans that they need not be scared by the "dire predictions" of French Journalist Jean-Jacques Servan-Schreiber that U.S. business may one day dominate the Continent's economy. "If all Europeans, that is you and we, pull together," he said, "we can soon be boss in our own house." Then he cracked: "The Americans, with their strange habit of liquidating their leaders, should turn to their own neighbors, Canada and Mexico, for cooperation...
...they can muster in the year ahead. The pace of U.S. globalization is so vigorous that other nations are increasingly concerned and cantankerous about it. "Actually," says Csf.'s Danzin, "there is no European government strong enough to prevent an American company from dominating a market." Jean-Jacques Servan Schreiber, whose book The American Challenge describes the problem and has become a runaway bestseller on the Continent, prophesies: "The third industrial power, after the U.S. and the Soviet Union, could easily be in 15 years not Europe but American industry in Europe. Even today, in the ninth year...
...argued] that the Americans are buying Europe with their balance of payments deficit; that the technological gap and the brain drain together represent a new form of imperialism; that all this comes from the export of Mr. Galbraith's modern industrial state. A brilliant Frenchman, M. Servan-Schreiber, recently published a book about all this which he calls Le Deéuú Americain [The American Challenge; TIME, Nov. 24]. He rejects any protectionist or negative reply by Europe to this challenge. He recognizes that the challenge is inescapable...
Even more alarming to Servan-Schreiber is the fact that 90% of the capital needed to finance this "American invasion" was raised from Euro pean investors eager to take part in U.S. ventures. "What threatens us," he writes, "is not a torrent of riches. The war is being fought against us not with dollars, oil, tons of steel or even modern machines, but with creative imagination and a talent for organization." Last week Servan-Schreiber told TIME Correspondent James Wilde: "What America has done is to change the entire concept of culture, the values of civilization. The new American culture...