Word: servel
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...Composer Richard Rodgers and Lyricist Oscar Hammerstein offered her a job in the show's London production, but her father talked her into coming home to finish school. Two years later, in 1952, she moved back to Manhattan and was hired to perform in an industrial show for Servel appliances (on tour through the South, she pirouetted around an ice maker) and then for the Broadway chorus of Me and Juliet...
...aroused by his suspected dealings with the Nazis in World War II; of cancer; in Stockholm. A consummate salesman, Wenner-Gren worked in obscure jobs in Sweden and the U.S. till he was nearly 40, then proceeded to put together an industrial empire based on Electrolux vacuum cleaners and Servel refrigerators, hobnobbed with dictators, Prime Ministers and Presidents throughout the Western world till the outbreak of World War II, when he fled by yacht to Mexico, where he spent many of his remaining years supervising massive industrial and real estate developments in Latin America, Canada and the Bahamas...
...hired at $50 a week by the George Batten Co. in 1928, just before its merger with Barton, Durstine & Osborn. His hard-slogging work habits and a slogan-making command of the language propelled him through BBDO's ranks as he worked on ad campaigns for Armstrong Cork, Servel, B. F. Goodrich and Cellophane. He became the agency's chief idea man in 1946, a member of the executive committee...
This year's giants in the field are stronger than ever because they have weathered a vigorous shakeout. A few years ago there were 100 manufacturers. Scores dropped out, including Servel, Vornado, International Harvester. Each victim left behind a heavy inventory, which went at fire-sale prices. Now inventories are down to the bone, and the price wars are past...
Same day, in Philadelphia's federal district court, Antitrust Chief Herbert Bergson went after a small company which had closely held patents: Servel, Inc., sole maker of U.S. gas refrigerators. Charged Bergson: Servel has a monopoly on gas refrigerators, through exclusive licenses from Sweden's Aktiebolaget Electrolux, founded by International Financier Axel Wenner-Gren (TIME, Jan. 5, 1948). Bergson asked the court to break up the patent arrangement. Servel's Chairman Louis Ruthenburg retorted that his company already competed with "a dozen large manufacturers aggressively in the market with refrigerators of all types, sizes and prices...