Word: servicemen
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...Returning servicemen are coldly undenominational. They are hungry for religious faith; but denominational hair-plitting only confuses and bores them...
...advertising budget of $10,000,000. It had reached a point where even Hollywood thought it worth satirizing (see cut). Moreover, returning G.I.s are buying heavily scented colognes without a snigger. They have been well educated. Said one salesgirl: "From all the stuff we've mailed to servicemen overseas, I'll bet that jungle smelled awful nice...
There seems to be quite a bit of talk in the States regarding MacArthur's need of only 200,000 men as occupation troops. We need no more than that. These people do not bear as much watching as do the servicemen here...
...Union. Only a few hours before his shattering announcement, Andy Higgins had said he would sign a contract with whichever union won an NLRB election. (Insiders said C.I.O. would have won.) What had kept Andy from signing earlier with A.F. of L. was a clause providing that all returning servicemen must join the union...
Higher. Retail sales in U.S. department stores last week were 12% higher than a year ago. Merchants in Manhattan (where sales were up 20%) attributed the buying wave to ex-servicemen purchasing new wardrobes and household goods for their brides...