Word: sessions
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Dates: during 1960-1969
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Once seated at the table for a session, the senior members of either side cannot leave before the meeting is over without signifying a walkout. Since the meetings sometimes run as long as nine hours, the confrontation is known informally as "the battle of the bladder." Only the two senior members speak, and they do not speak to each other but through intermediaries, communicating only by glares. Everything is translated not only into English and Korean, but into Chinese as well; four Chinese delegates are present at almost every meeting, with Mao badges displayed on their tunics...
With that charge, delivered by the Rev. D. T. Niles, president of the Methodist Church of Ceylon,* the fourth Assembly of the World Council of Churches opened last week in the green and gabled Swedish university town of Uppsala. The first such gathering since 1961, the session marked the 20th anniversary of the Council-and also amounted to a crossroads of sorts for the world's largest non-Catholic Christian body...
...Roman emperors used auguries or modern politicians use religion: they don't necessarily believe in all that stuff, but they invoke it when it seems useful. Often motivational research merely boils down to an inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene-setter, plus a memorable catch phrase or two that dramatizes...
Spitballing, or brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen...
...patrolmen. Shaken by their experiences, the students retreated for a day of barbecue and Fourth of July fun at the Franciscan Order's comfortable Casa de Paz y Bien (House of Peace and Good Will) in suburban Paradise Valley. But each evening and in one day-long concluding session, Father Gavin divided them into small groups, confined them to a room for tension-producing "sensitivity training" in which the only conversation permitted was the emotional reaction to their experiences. Mrs. Robert McCarty, wife of a Phoenix thrift-store-chain manager, said that she had thought she "wouldn...