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...medium with the message. "The Super Bowl is just too extravagant for something like this," says Lee Clow, chief creative officer and global director of media arts at TBWA Worldwide, the agency that created Pepsi's campaign. "It's seems like a contradiction to say you're going to set aside $20 million in marketing dollars for a worthy cause, then turn around and spend $12 million on two 60-second spots for the Super Bowl. Couldn't that money be put to better...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

That's the question that an international group of researchers from the U.S., Sweden and Iceland set out to answer when they launched the largest study ever to examine the specific effect of cancer diagnosis on suicide risk. Researchers analyzed data gathered between 1979 and 2004 on 342,000 men who were recently told they had prostate cancer. Compared to death rates among a similar group of men without cancer, men who received a cancer diagnosis were 90% more likely to commit suicide in the following year. (See how to prevent illness...

Author: /time Magazine | Title: Study: Cancer Patients at Higher Suicide Risk | 2/3/2010 | See Source »

...experiment,” does not seek solutions to diabetes research and treatment, but instead ideas from a broad spectrum of individuals—both in and out of the medical industry—that might aid research. Organizers said they hope that a set of fresh eyes will yield innovative approaches towards the disease...

Author: By Elias J. Groll, CRIMSON STAFF WRITER | Title: Competition Seeks Ideas About Diabetes | 2/3/2010 | See Source »

...constructed by Gorlin and Mirvish (the book’s true authors), Eisenstadt is the pundit par excellence—a Washington operative with an inflated sense of self-importance, a political skill set inversely proportional to ego, and a grab bag of talking points in the form of arguments by assertion. His knowledge of international affairs is sketchy, but he is quite sure of America’s historical preeminence within them. His achievements are few, but his sense of self-importance is vast. He is obsessed with image and public perception—the kind...

Author: By Yair Rosenberg, CRIMSON STAFF WRITER | Title: A Comedy of Political Errors | 2/3/2010 | See Source »

...heart of Morris’s choreography—which ranges from a reworking of “The Nutcracker” set in the 1960s to a film collaboration with Yo-Yo Ma—is the idea that while dance may be set to music, the dancer’s movements should not be a direct reflection of the movements of notes and scales. “The dancers shouldn’t look like they are running from a firing pistol...

Author: By Madeleine M. Schwartz, CRIMSON STAFF WRITER | Title: Morris Dances with Wolfgang | 2/3/2010 | See Source »

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