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...pain into their gain. By giving users a modicum of control over the results that appear on a search for their name, Google hopes to establish a social network beachhead and take on wildly popular sites like Facebook and MySpace. Facebook users who otherwise couldn't be bothered to set up a separate profile page on Google might find the idea appealing if it gives them some control over the Google search results for their name. And if you're already using Gmail for e-mail, Google Maps for directions and Google's Picasa for photo-sharing, you may wind...
...Google profile lets you set up a personalized page on which you can include links to your blog, Twitter feed or company website, plus share online photos and link to your other profiles on sites such as Facebook, MySpace and LinkedIn. There's room for a brief bio, along with a place to list your current interests, places you've lived and schools you've attended. There's also a space that asks you to list your "superpower," proof that the engineers at Google have a sense of humor. Or think they...
...will hesitate to call for help if they know it will come with a price tag. He points to numerous anecdotes in which people, fearing costs, have refused rescue despite grim injuries: a climber who hobbled down a 3,000-ft. mountain with a broken ankle; a woman who set out on her own to locate her missing husband; a lost and bewildered runner who hid from rescue crews. "We know that when people believe that they are going to receive a large bill for a SAR mission, they delay a call for help or they refuse to call...
...could think of her performance as a sort of anti-synesthetic experience, as the sound that emerged from her corpulence was quite the opposite of what she looks like. Boyle’s voice was youthful, absorbing, assured and remarkably feminine—not a set of qualities that could be ascribed to her appearance. It is this dichotomy in particular—notably the seamless transition between initial derision and the audience’s eventual, benevolent embracement of her—that has been the driving force behind Boyle’s recent popularity. It comes...
...where do schools get the money to help? A few dozen of the wealthiest schools, including Stanford, Princeton and Williams, have pledged to meet every applicant's financial need and don't set caps on how much aid they'll give. But even at colleges with limited resources, the financial-aid budget is somewhat elastic, since some students who were offered aid decide to matriculate elsewhere. "We do tend to unencumber a certain percentage of the financial aid that we've offered to students," says Tom Melecki, director of student financial services at the University of Texas at Austin...